What does SEO mean?
What is SEO?, SEO stands for search-engine-optimization. SEO for all intents and purposes is the process of tweaking a website so that it will appear as highly ranked as possible for a desired set of organic search terms or. The objective of SEO optimizers is basically to gain and increase targeted traffic to a particular website. The ultimate goal is to get as many targeted 1st page Google results or SERPs (search engine results pages) for as many popular search queries as possible. Simply put, the more search engine results a website has, the more free traffic or hits that website will get, which results in a higher percentage of converted followers or customers.
There are 2 types of search-engine traffic, Paid traffic and unpaid also known as organic traffic. When we refer to SEO we are almost always referring to the free organic type. You don’t need to pay for internet search engine visibility you just have to have an indexed web-page.
SEO is divided into 2 Categories
1. On-page optimization.
On page optimization is just like it sounds, the process of optimizing what is on a web page or website. On-page is the one element where the website developer has 100% control. The main function of on-page optimization is to make sure search-engine spiders can index and crawl a site effectively as well as read and grade the relevant content within the website. If a search-engine doesn’t understand your website it doesn’t matter how good it looks it won’t do well on the engines organically.
Some examples of on-page elements include:
- Quality of content
- Quantity of content
- HTML code
- meta tags
- Header tags
- Internal links
- Inbound links
- outbound links
- keyword placement
- keyword density
2. Off-page optimization.
Off page optimization can easily be summed up in two words, back-links. Back-linking is the process of getting other URLs to create an inbound link that points to your website. There are numerous methods a SEO optimizer can utilize to acquire quality back-links with anchor text.
The number of inbound back links to a website is extremely important in a competitive category. Back links tell a search-engine how important and popular your website is. Keep in mind not all back-links are created equal. The better ranked a website is that gives you a bank link, the more valuable that back link will be. Also of great importance is how relevant the back-linked website is to your website. The better related a back link is to your website the better value it will give you in your category.
This is how we rate the importance in back links.
- 1st quality, ranking and page rank
- 2nd Relevancy and similarity to main-site
- 3rd Diversity in types of back-links
- 4th Quantity of back-links
Both on page and off page are important factors to consider when promoting & SEOing a Web-site. As we approach 2012 the importance of proper search-engine-optimization is increasing exponentially. The term SEO has become synonymous with internet marketing. The big Search engines such as Google, Yahoo and Bing are progressively getting smarter and improving their search result relevancy. With a well optimized website businesses can gain a huge edge on competition that has not yet caught on to the importance of online visibility.