Looking beyond the home page for Search Engine Optimization
Weather your a small existing business or a brand new start-up, the internet definitely has an impact on your business one way or the other. With the shift to online communications, research, and digital media, it is virtually impossible to escape the grasp of the internet. In this article i want to challenge you to find a need for SEO.
The idea is if you can identify a true need for manual SEO (search engine optimization) then you have identified a way to grow or improve your business and therefore can justify the cost for search-engine-optimization. After all if SEO does not improve your business or bottom line, whats the point?
I’ve found that since-search-engine-optimization is a very new concept from a business marketing point of view, many businesses don’t realize the potential impact. The fact that most people are now using the internet for local business searches says a lot about the growth of the internet.
Who can use SEO?
If your answer is only website owners, then your wrong. SEO can be beneficial to anyone or any business that has some form of web presence. If search-engines index it, it can be search-engine-optimized. Here are some examples.
1. Facebook fan page. Many small businesses or individuals have only a Facebook fan page. Yes SEO can be done for fan-pages. With the recent Google algorithm updates such as the freshness update, quality & frequently updated Facebook pages are rising in the SERPs.
2.. Ebay sellers. You can SEO ebay store product pages. Just be careful you don’t waste money optimizing expiring auctions. SEOing a page that will expire shortly is pointless.
3. Amazon. If you have a product or book on Amazon, relevant Back-linking to your item can greatly improve the exposure you get on the SERPs. Many new authors write a book, then get listed on Amazon and wonder why they don’t sell any copies. If no one visits your Amazon product page you cant sell any books. I’ve seen book sales triple after a couple months of back-linking for a specific Amazon book page.
4. Web 2.0. Websites like “Hub pages“, “Squidoo“, “Infobarrel” “Ehow” are all just a few examples of web 2.0 gateways that are free to setup and that can make you money as well as drive traffic to other websites you wish. Many of these page can improve quickly with some back-linking and link wheeling.
5. Youtube. Are you an aspiring webisode creator. You can Search-engine-optimize your Youtube channel as well as any particular video in your channel. Most people just put up a video then forget about it. Here is a tip: If you have a Video that gets a lot of traffic, add some SEO to it. If a video gets good traffic without any SEO it may have the potential to go viral with a little search-engine help.
6. Guest Posting. Many internet marketers seek out authority websites to blog quest post on with the intention to receive a back-link. It is well know in internet marketing that a back-link from a bigger related site can greatly improve your rankings. Here is a thought; SEO your guest post. If your guest post receives a larger amount of traffic then the flow through link juice will be even greater. Also if you have a highly trafficked guest post, chances are that website will welcome you back for future guest posts.
SEO Possibilities are Endless and Exciting
There are endless other possibilities for SEO. The idea is to think out of the box and be more creative then the norm. You can perform SEO for your home page, your sub-pages, pages that link to your home page, and pages that link to pages that link to pages that link your home page or sub pages.
Search engine optimizing, especially back-linking can be done for anything that has a page or listing that can be found through the internet. With the lighting paced evolution of search engine marketing, being creative with SEO will put you ahead of the majority of online businesses.